多元化战略测量方法论及其在中国情境下的应用研究  

A Research on the Measure Methodology of Diversification Strategy and Its Application in Chinese Context

作　　者：孙俊华[1] 刘海建[1] 

机构地区：[1]南京大学商学院,南京210093

出　　处：《科学学与科学技术管理》2008年第1期33-41,共9页Science of Science and Management of S.& T.

基　　金：国家自然科学基金资助项目"企业战略调整的内部影响因素研究"(70472045);国家自然科学基金资助项目"组织结构惰性;战略变革与企业绩效关系的实证研究"(70602009)

摘　　要：多元化战略测量方法随着研究视角、研究情境的变化而不同。现有的测量方法存在着固有的缺陷,相关学者为克服这些缺陷进行了众多具有借鉴意义的研究。基于中国研究情境的特殊性,提出了应改进战略分类法、多维度——多方法测量方式和进行测量方法创新的基础研究。The measure methodology of diversification strategy varies in different research prospects and contexts, so it is valuable to research the research or measure methodology of diversification strategy in Chinese context. The two available measures had their own shortcomings, so researchers had tried to overcome these shortcomings, and their researches were of great elicitations to us. Based on the special properties of Chinese context, we pointed out that we should improve the strategic category measure, use the MDMM style and enforce innovation through fundamentally researches

关 键 词：多元化战略 战略分类 研究情境 熵指数 

分 类 号：C934[经济管理—管理学]