试论图书馆的读者忠诚战略  

Discussion About the Library Reader's Loyal Strategy

作　　者：徐大叶[1] 

机构地区：[1]渤海大学,辽宁锦州121013

出　　处：《辽宁医学院学报（社会科学版）》2008年第1期114-116,共3页Journal of Liaoning Medical College:Social Science Edition

摘　　要：在网络以及市场经济的冲击下,图书馆面临困境,应主动实施读者忠诚战略。试从形象、服务、读者三方面阐明如何实施读者忠诚战略。Upon network and marketable economic impact, library should carry out reader loyal stratagy on its own initiative. The thesis tries to illustrate how to carry out reader loyal stratagy from figure, service and reader.

关 键 词：读者忠诚战略 图书馆 服务 

分 类 号：G252.1[文化科学—图书馆学]