体育旅游开发的策略分析  

The sports traveling development strategy analyzes onlinetranslation

作　　者：朱爱民[1] 姚学进[1] 

机构地区：[1]湘潭大学体育教学部,湖南湘潭411105

出　　处：《湖北体育科技》2008年第1期10-11,9,共3页Hubei Sports Science

摘　　要：在信息社会、经济全球化的浪潮下,体育旅游作为旅游发展到一定阶段的专项旅游在注重娱乐与健康、休闲与放松双重价值取向的同时,更加注重身体与精神的双重享受。体育旅游以其独具魅力的价值,博得了人们的青睐,成为新世纪中国体育的新时尚。结合我国体育旅游开发存在的问题,对我国体育旅游开发的策略提出一定的政策建议。In the information society, under the economicalglobalization tide, the sports travehng develops the certain stagespecial interest tourism as the traveling during the attenionentertainment and the health, the leisure and relaxes the dual valueorientation, even more pays great attention to the body and the spiritdual enjoys. The sports traveling by its alone charm value, has wonpeople＇s favour, becomes the new century China sports the new fashion. This article attempts in to unify our country sports travelingdevelopment existence question in the foundation, puts forward thecertain policy proposal to our country sports traveling developmentstrategy.

关 键 词：体育旅游 细分市场 宣传营销 

分 类 号：G80-05[文化科学—运动人体科学]