信息产品供应链的战略成因及其结构特征研究  

Research on Strategic Causes and Structural Characteristics of Information Goods Supply Chain

作　　者：汪蓉[1] 季建华[1] 

机构地区：[1]上海交通大学安泰经济与管理学院

出　　处：《上海管理科学》2008年第1期23-26,共4页Shanghai Management Science

基　　金：国家自然科学基金(70471024)

摘　　要：从信息产品在生产、消费、分销等过程中具有的经济独特性出发,剖析了信息产品市场的"赢者通吃"、"技术竞争"、"创造性毁灭"等全新的市场特性,进而从产品生命周期、企业边界机理、创新型组织结构等方面研究了信息产品供应链的战略成因,及其迥异于传统物质产品供应链的"分离性"、"扁平性"、"双介质性"等结构特征。From the perspective of economic uniqueness of information goods emerging in production, consumption and distribution, this article analyses inherent characteristics of information goods market embedded with Winner-take-all, Technology Competition, and Creative Destruction. Further, it focuses on strategic causes with emphasis on the product life cycle, boundary of firm, and innovative organi zational structure, along with structural characteristics for Separability, Flat, and Dual-media in comparison with traditional physical goods supply chain.

关 键 词：信息产品 信息产品供应链 赢者通吃 创造性毁灭 

分 类 号：F49[经济管理—产业经济] TB383[一般工业技术—材料科学与工程]