体育冠名权合同性质的研究  

The Nature of Sports Naming Right

作　　者：常娟[1] 李艳翎[1] 

机构地区：[1]湖南师范大学体育学院,长沙410012

出　　处：《天津体育学院学报》2008年第1期50-52,共3页Journal of Tianjin University of Sport

基　　金：国家体育总局体育社会科学研究项目(项目编号:549SS03058)

摘　　要：体育冠名权已经作为一种特殊的商品走进市场,但是体育冠名权合同的性质却不甚明了。采用文献资料法和逻辑分析法,区分体育冠名权合同与买卖合同、赠与合同、附义务的赠与合同和广告合同的性质,认为体育冠名权合同是具有物权效力的名称许可使用合同。The sports name right has already come into the market as a special goods, but the legal relation to the name right contract of sports is fuzzy. We used the methods of documents, logic analysis. And the deal contract, contract of gift, contract of gift and nature of the advertising contract of enclosing the obligation were distinguished, the name right contract of sports is a contract for allowing applying of name with real right effect.

关 键 词：体育冠名权 体育冠名权合同 名称许可使用合同 

分 类 号：G80-05[文化科学—运动人体科学]