影响大众体育比赛参赛者行为的因素研究  

Research into the Factors Affecting the Behavior of Entrants for Mass Sports Matches

作　　者：许治平[1] 仲宇[1] 董小龙[1] 

机构地区：[1]西安体育学院,陕西西安710068

出　　处：《成都体育学院学报》2008年第1期30-34,共5页Journal of Chengdu Sport University

基　　金：2004年国家体育总局体育社会科学;软科学研究项目<对我国大城市大众体育比赛的市场营销研究>(批准号:733ss04133)子课题之一;国家体育总局"十五"期间国家体育总局体育社会科学研究项目

摘　　要：大众体育比赛参赛行为是影响大众体育比赛规模发展的主要因素。通过对我国6个城市参加大众体育比赛的参赛群众的问卷调查,结果显示:群众参加大众体育比赛的参赛动机与锻炼动机相一致,是群众参加大众体育比赛的重要条件;从个人参赛的动机方面看,群众看重参与大众体育赛事和对平时锻炼效果的检验的关联效果;而社会因素和情景因素则注重的是比赛的时间、空间与家人、与朋友的聚合参与机会。大众体育比赛参赛者行为因素研究结果说明,大众体育比赛已具备比赛参与推广的条件。The behavior of entrants in mass sports matches is the major factor affecting the development scale of mass sports. The thesis writers conduct a questionnaire among entrants for mass sports matches in six Chinese cities and the investigation results are as follows： the motivation behind people＇s participation in mass sports matches is in accordance with the motivation behind their participation in exercise and is an important factor behind people＇s participation in mass sports matches; in terms of motivation behind individual＇s participation in sports matches, people focus on the point that participation in mass sports matches serves as a test for their daily exercising results ; in terms of social and situational factors, they highlight the competition time, space and the opportunities for their getting together with families and friends. Research findings of the factors affecting the behavior of entrants for mass sports matches indicate that mass sports matches deserve conducting and promoting.

关 键 词：大众体育 参赛者 心理因素 社会因素 情景因素 

分 类 号：G812.4[文化科学—体育学]