休闲生活方式影响下四川体育旅游项目开发的探索  

Sichuan Sports Tourism Project Development on the Infleunces of Leisure Way of Living

作　　者：何芝[1] 

机构地区：[1]成都体育学院经管系,四川成都610041

出　　处：《成都体育学院学报》2008年第2期37-40,共4页Journal of Chengdu Sport University

基　　金：四川省体育局课题结题成果(06STKD16);课题负责人何芝

摘　　要：在分析体育旅游者行为模式对体育旅游项目的影响与要求,体育旅游项目开发对体育旅游需求的适应的基础上,找出四川体育旅游消费趋势及项目开发缺陷,提出现阶段项目开发策略。In this article, under the leisure way of living, the impact and requirement of sports tourists＇behavioral change on sports tourism projects are discussed and the idea that the project development should meet the demand of sports tourism is proposed. Meanwhile, the trend of Sichuan tourism consumption and the shortcoming of Sichuan sports project development are analyzed. Finally, the strategy for sports tourism project development at present time is put forward.

关 键 词：休闲 生活方式 体育 旅游项目 

分 类 号：F592.7[经济管理—旅游管理]