岳阳楼景区周末游客构成及消费行为初探  

Research on Construct of Tourists at Weekend and Consumption Behavior in Yueyang Tower Scenic Spot

作　　者：李文兵[1] 杨斌[1] 

机构地区：[1]湖南理工学院旅游系,湖南岳阳414000

出　　处：《资源开发与市场》2008年第3期287-288,共2页Resource Development & Market

摘　　要：周末是我国大多数旅游景区周期性出现的旅游小高峰期,但其研究未得到重视。在问卷调查的基础上,获得了岳阳楼景区周末游客构成的基础资料,并对游客消费行为进行了分析,就此提出岳阳楼景区经营管理的几点看法。Weekend was tour peaks with little scale wtfich many scenic spots share in our country, the study of weekend tourist did not pay attention. On the base of questionnaire,the study obtained many data on the construct of tourists at weekend in Yueyang Tower Scenic Spot and then analyzed the consumption behavior of tourist, at last put forward several suggestion on the management of Yueyang Tower Scenic Spot.

关 键 词：岳阳楼 周末 游客构成 消费行为 

分 类 号：F590[经济管理—旅游管理]