试论媒介产品的市场营销策略  

On the Marketing Strategies of Media Products

作　　者：陈迹[1] 

机构地区：[1]广东商学院人文与传播学院,广州510320

出　　处：《新闻界》2008年第1期83-84,94,共3页Journalism and Mass Communication

摘　　要：媒体采取有效的市场营销策略是在日趋激烈的传媒市场竞争中获胜的制胜法宝。本文试从内容、发行、广告三方面结合媒介经营实践分析媒介产品的市场营销策略,探讨媒体求得生存的空间与发展机会的思路。An effective marketing strategy is a key for media to survive in the increasingly intense competition of the media market. This dissertation analyses marketing strategies of medium product fi：om such three perspectives as content, delivery and advertisement, attempting to explore room for surviving and opportunity of prospering.

关 键 词：关联延伸 双头版与索引 市场细分 整合营销 

分 类 号：G206[文化科学—传播学]