收益管理竞争定价的决策机理分析  

Mechanism Analysis of Competitive Pricing Decision of Revenue Management

作　　者：杨慧[1] 周晶[2] 

机构地区：[1]南京理工大学经济管理学院,江苏南京210094 [2]南京大学工程管理学院,江苏南京210093

出　　处：《南京理工大学学报（社会科学版）》2008年第1期50-54,共5页Journal of Nanjing University of Science and Technology：Social Sciences

基　　金：国家自然科学基金项目(70371019)资助

摘　　要：本文定义了收益管理定价面临的三类竞争威胁:一是同行企业的竞争性产品,二是本企业的替代性产品,三是策略型消费者。在此基础上,对收益管理竞争定价决策问题的决策目标、决策变量、约束条件等基本要素进行了分析,归纳了收益管理竞争定价决策的一般性机理,为该类问题的研究提供了初步的分析框架。In this paper, three kinds of competitive threats are put forward, including products of competitors, substitutable products of identical company and strategic customers. Except for decision environments, it also analyzes three other basic elements of the decision problem, including objects, variables and constraints. Mechanism of competitive pricing decision of revenue management is thus concluded and the rough framework for further study is also presented.

关 键 词：收益管理 定价 竞争 决策 

分 类 号：F123.1[经济管理—世界经济]