当前台州旅游业发展的战略思考  

The Strategic Thinking about Current Development of Taizhou's Tourism Industry

作　　者：李跃军[1] 周秋巧[1] 

机构地区：[1]台州学院经贸管理学院,浙江台州318000

出　　处：《台州学院学报》2008年第1期10-13,共4页Journal of Taizhou University

摘　　要：台州位于中国东部经济发达区,当前旅游业发展处于升级转型阶段,一些深层次问题已经暴露出来,主要表现为旅游区位的错位、区域旅游形象再定位、旅游景区开发与管理、甬台温铁路建成对旅游格局的影响等。为了及时破解上述问题,应该正视旅游区位的错位,加强重点旅游区深度开发,树立台州特色的区域旅游形象,制定合理门票价格,理顺景区管理体系,重视创新型旅游专业人才的培养,推进非优旅游景区园区化建设。Taizhou is located in the east of China, and it＇s tourism industry is on an important phrase of upgrading and transformation. Meanwhile, some further problems are revealed such as dislocation, re -position of tourism image, improper development and management, and the effect of railway from Ningbo to Taizhou. Based on these problems, it puts forward some countermeasures such as positioning the tourism region, deep developing the main area, establishing unique image, pricing reasonable ticket system, improving management of interests of place and training talents.

关 键 词：台州旅游业 当前 问题 战略思考 

分 类 号：F592.7[经济管理—旅游管理]