论长株潭城市品牌建设中的政府公关战略  

On the Strategy of Government Public Relation in the Construction of the ChanZhutang City Brand

作　　者：郭金林[1] 刘建芬[2] 

机构地区：[1]湖南师范大学商学院,长沙410081 [2]湖南商学院工商管理学院,长沙410205

出　　处：《湖南商学院学报》2008年第1期26-29,共4页Journal of Hunan Business College

基　　金：2006年湖南省科技厅软科学项目:<长株潭城市群品牌建设中的公关策略研究>

摘　　要：政府在长株潭城市品牌建设中的公关战略原则主要包括长期战略与短期战略相结合、区域内部战略与区域外部战略相结合、国内战略与国际战略相结合、上层、中层与基层等多层次战略相结合、与我国中西部发展战略和湖南崛起战略相结合和产品战略与产业战略相结合等原则。促进长株潭城市品牌建设的政府公关战略实施路径主要包括加强长株潭城市品牌建设的组织领导,加强长株潭城市品牌建设的理论研究和把政府公关战略与长株潭城市品牌建设结合起来。The strategy principle of government public relation in the construction of the Chanzhutang city brand mainly includes the integration of long term and short term strategy＇, internal and external strategy in the region, domestic and international strategy, upper, middle and lower level strategy, the development strategy of middle and western regions in our country and rising strategy in Hunan, product strategy and industry strategy. The methods of government public relation strategy in the construction of the ChanZhutang city brand chiefly include strengthening leadership of organization, theory researching and integrating the strategy of government public relation into the construction of the ChanZhutang city brand.

关 键 词：长株潭 城市品牌建设 政府公关战略 

分 类 号：F127.64[经济管理—世界经济]