外贸企业开展绿色营销的必要性及策略分析  

The Necessity of Immplenting Green Marketing Strategies by Foreign Trade Enterprises

作　　者：祖祎[1] 张爱东[1] 

机构地区：[1]苏州经贸学院贸经系,江苏苏州215009

出　　处：《商业研究》2008年第3期159-161,共3页Commercial Research

摘　　要：随着绿色消费观念的深入人心和国际贸易中"绿色壁垒"的高筑,我国企业日益认识到改变传统营销方式、实施以可持续发展为特征的绿色营销的紧迫性。由于诸多因素的制约,我国企业开展绿色营销仍存在阻碍。为提高企业竞争力,企业应尽快建立绿色营销体系等应对策略。Considering the upholding of green consumption concept and the green barriers in the international trade, Chinese enterpries have started to realize the necessity of transforming the traditional marketing into the green marketing characterized by sustainable development. Thanks to the restrictive elements, Chinese enterprises need improve the competitiveness and establish the green marketing system to attain to that purpose.

关 键 词：绿色营销 绿色壁垒 策略 

分 类 号：F740[经济管理—国际贸易]