对乡村集市休闲旅游资源开发的初步探讨  

Tentative Approach to Resources Development of Village Fair Leisure Tourism

作　　者：逄爱梅[1] 

机构地区：[1]上海师范大学旅游学院,上海201418

出　　处：《学术交流》2008年第2期126-129,共4页Academic Exchange

摘　　要：我国乡村集市浓缩了当地的历史变迁、文化传统、民风习俗等,在农村地区的经济、社会与文化发展中,乡村集市发挥着独特而重要的作用,其可用于开发休闲旅游业的潜在资源也非常丰富,包括街头杂耍表演、特色风味小吃、民间传统手工技艺、当地聚居建筑等。我国休闲旅游产业刚刚起步,发展乡村集市休闲旅游不仅有着广阔的市场,也能够极大丰富我国的旅游市场,并对繁荣我国农村经济、推动新农村建设具有重要意义。开发乡村集市休闲旅游也是我国发展旅游业的一项新课题,在理论研究领域,亟须加强对乡村集市休闲旅游的市场定位、资源类别、产品开发等方面的探讨,以引导和规范乡村集市休闲旅游业发展。Our village fairs are the miniature of historical vicissitude, cultural tradition and custom in local areas, playing a unique and vital role in rural economy, society and culture. They have the potential resources for developing leisure tourism, including street corner vaudeville, feature food, folk handicraft, vernacular atchitecture and so on. Our leisure tourism has only just got going, possessed great marketing space to develop itself and enrich tourism industry, revitalizing rural economy and promoting the building of new - typed rural area. Developing village fair leisure tourism as a new project in theoretical research, we should firstly give the tourism a market position, resources category, product development, and guide and standardize its development.

关 键 词：乡村集市 乡村集市休闲旅游 传统民俗文化 

分 类 号：F590.3[经济管理—旅游管理]