新形势下我国供销合作社营销创新  

Marketing Innovation of the Chinese Supply and Marketing Cooperatives under the New Situation

作　　者：吕彦儒[1] 周颖[1] 

机构地区：[1]上海交通大学安泰经济与管理学院,上海200052

出　　处：《上海交通大学学报（农业科学版）》2008年第1期81-85,共5页Journal of Shanghai Jiaotong University(Agricultural Science)

摘　　要：我国供销合作社为农村经济发展做出了重大贡献。改革开放后,由于农业和农村经济格局的变化,其地位和功能日益弱化。在社会主义新农村建设和自主创新成为国家战略的新形势下,我国供销合作社迫切需要进行营销创新。本文研究了新形势下我国供销合作社营销理念创新、营销战略创新和营销模式创新等问题。The Chinese Supply and Marketing Cooperatives have made a significant contribution to rural economic development. After reform and opening up, due to changes in the pattern of agriculture and the rural economy, their status and functions were gradually weakened. Under the new situation of building new socialist rural area and independent innovation as a national strategy, the Chinese supply and marketing cooperatives are in urgent need of marketing innovation. This paper studies marketing conception innovation, marketing strategy innovation, marketing model innovation and other issues of the Chinese supply and marketing cooperatives under the new situation.

关 键 词：供销社 营销创新 连锁经营 合作经济 

分 类 号：F325[经济管理—产业经济]