全球化背景下中国期刊的发展策略  

The Development Strategies of China's Journals in the Globalization Context

作　　者：周亚红[1] 张转[1] 

机构地区：[1]石家庄学院学报编辑部,河北石家庄050035

出　　处：《石家庄学院学报》2008年第2期125-128,共4页Journal of Shijiazhuang University

摘　　要：期刊的全球化浪潮汹涌而来,势不可挡。面对国外大刊的强烈冲击,中国期刊市场处处充满着机遇和挑战。如何应对期刊市场化和国际化的冲击,打造具有中国特色的期刊群,是期刊界面临的重点课题。中国期刊的发展就是要冲破传统的运作模式,打造全新的办刊理念,树立品牌意识,走集团化发展之路,从而参与全球化的市场竞争。The globalization of the jouanal is irresistibly coming. Faced with foreign influential journals, China＇ s journal market is full of opportunities and challenges. Thus, how to cope with the journal＇ s market mechanism and internationalization and build the journal group with Chinese characteristics has become a key issue for China＇s journal circles. To make China＇ s journals develop greatly, we need to break the tradtional operation model and establish a new journal-running concept. Moreover, we need to cultivate the sense of brand and take the road of journal group, thereby participating in the global competition.

关 键 词：全球化 中国期刊 发展策略 

分 类 号：G239.2[文化科学]