论高校营销方式的创新  

On the Innovation of Marketing Mode in Colleges and Universities

作　　者：王春艳[1] 葛立繁[1] 

机构地区：[1]通化师范学院计算机科学系,吉林通化134002

出　　处：《通化师范学院学报》2008年第3期53-54,共2页Journal of Tonghua Normal University

摘　　要：随着高校扩招、市场竞争加剧、财政紧张,学校营销的概念逐步引起社会的关注。但就目前高校营销现状来看,在营销方式上普遍缺乏思路和不够系统,就此问题提出高校营销方式的几点思路。With the higher education＇s enlarging enrollment, increasing market competition and straining finance, the concept of school marketing attracts peoplets attention gradually. According to the present status of college marketing, colleges and universities are lack of marketing ideas commonly and have no enough systematic mind, so some ideas of marketing mode are proposed in the paper.

关 键 词：高校营销 创新 定位营销 

分 类 号：G647[文化科学—高等教育学]