对我国现阶段健身健美市场现状的思考  

Thoughts on the Present State of Fitness and Bonniness Market in Our Country

作　　者：刘林箭[1] 田里[2] 

机构地区：[1]湖州师范学院体育学院,浙江湖州313000 [2]浙江师范大学体育学院,浙江金华321004

出　　处：《湖州师范学院学报》2008年第1期87-91,共5页Journal of Huzhou University

摘　　要：通过对我国现阶段健身健美市场发展现状的研究发现,民众对健身健美的欲望越来越迫切,群体不断地拓展,形成了极具潜力的体育产业发展市场.同时也发现,健身健美市场的发展处于无序状态,对品牌认识浅显,消费主体两极分化,政府干预过多.要完善健身健美市场,必须建立科学的管理机制和运行机制,以促进我国健身健美市场快速有序地发展.According to our study on the present state of the fitness and bonniness market in our country, we find that more and more people desire to be fit and bonny, which is forming a potential large market. But the market is developing in an out -of -order state characterized by lack of brand sense, two entirely different consuming bodies and too much government interference. Therefore, if we want to perfect the fitness and bonniness market, we must establish scientific managing and operating mechanisms so as to develop the fitness and bonniness market of our country in a fast and orderly way.

关 键 词：现阶段 健身健美 市场 消费 

分 类 号：G80-05[文化科学—运动人体科学]