弹性理论与市场营销  

Elastic Theory and Marketing

作　　者：匡爱民[1] 

机构地区：[1]湘南学院计算机系,湖南郴州423000

出　　处：《湘南学院学报》2008年第1期38-40,共3页Journal of Xiangnan University

摘　　要：以价格弹性、需求收入弹性和需求交叉弹性等理论为指导,区分现实生活中的物品分类和物品之间的关系,探讨需求弹性在市场营销中的运用,在经济发展中有着重要的意义。企业管理者只有深刻理解需求弹性与企业经营的关系,根据弹性理论做出科学决策,才能为他们的生产经营带来可观的经济效益,取得竞争优势。Guided by such theories as price elasticity, income elasticity of demand and cross-demand elasticity, etc. the present thesis is intended to clarify the relationship between the sorting of objects and objects in our real life, to tentatively study the application of the income elasticity of demand in marketing and its significance in economic development. Only with a deeper and thorough understanding of the relationship between the elasticity of demand and the management of an enterprise and their scientific decision-making based on elasticity theory can the enterprise managers bring themselves considerable economic profits, making their enterprises more competitive.

关 键 词：需求价格弹性 需求收入弹性 需求交叉弹性 市场营销 

分 类 号：F713[经济管理—产业经济]