顺德名人旅游资源开发的思路与对策——以李小龙乐园为例  

The Thoughts and Tactic of Shunde Celebrity Tourism Resources Development:Take the Bruce Lee Paradise as an Example

作　　者：钟伟华[1] 

机构地区：[1]顺德职业技术学院人文教育系,广东佛山528333

出　　处：《顺德职业技术学院学报》2008年第1期11-13,共3页Journal of Shunde Polytechnic

摘　　要：挖掘旅游资源的文化内涵,利用"名人"提高旅游产品的文化品位,强化特色,塑造旅游精品,提高知名度,是顺德旅游业的必然选择。李小龙乐园在开发"李小龙"的名人资源,创造旅游品牌方面做了成功的尝试。It is an inevitable choice of Shunde tourism industry to explore the cultural connotation of tourism resources; to enhance the cultural quality of tourism products with ＂celebrity＂; to strengthen tourism characteristics; to mould the high-quality tourism products; and to enhance tourism reputation. Operation of Bruce Lee Paradise is a successful example of developing celebrity resources of Bruce Lee and creating tourist brands.

关 键 词：李小龙 旅游资源 名人资源 旅游品牌 

分 类 号：F592.765[经济管理—旅游管理]