中国非营利组织市场导向与前因变量关系研究——以广东、浙江、新疆三省采供血机构为实证样本  

Antecedences of Market Orientation for China's Non-profit Organization

作　　者：周延风[1] 罗文恩[1] 黄光[1] 

机构地区：[1]中山大学管理学院,广东广州510275

出　　处：《武汉大学学报（哲学社会科学版）》2008年第2期205-212,共8页Wuhan University Journal：Philosophy & Social Science

基　　金：国家自然科学基金项目(70772082);广东省自然科学基金项目(06023183);广东省软科学基金项目(2007B070900044)

摘　　要：以广东、浙江和新疆三省的采供血机构为样本,通过分析前因变量对中国非营利组织市场导向的影响后发现,与传统的资源依赖假设相反,全额拨款方式比自收自支方式的采供血机构有更高的市场导向水平;另外,组织规模对市场导向的影响并非只是简单的正向关系,而是具有复杂性。本文研究为理解前因变量与非营利组织市场导向的关系提供了新的解释与依据。This paper explores the antecedences on market-orientation of non-profit organization in China by adopting the blood organizations from Guangdong, Zhejiang, and Xinjiang as the samples. The result shows： opposite to the traditional resource dependence theory, the blood organizations which completely dependent on the government budget have higher level of market orientation than which dependent on self-revenue. Besides, the effect of organization size on market orientation is not merely simple linear correlation, instead, the effect is complex. The conclusion of this paper provides new explanation to understand the relationship between antecedences and market orientation.

关 键 词：非营利组织 市场导向 前因变量 

分 类 号：F045.5[经济管理—政治经济学]