基于旅游者行为研究的旅游感知和旅游认知概念  

Reflections on the Conception of Tourist Perception and Cognition Based on Researches of Tourist Behaviors

作　　者：白凯[1] 马耀峰[1] 游旭群[2] 

机构地区：[1]陕西师范大学旅游与环境学院 [2]陕西师范大学教育科学学院,陕西西安710062

出　　处：《旅游科学》2008年第1期22-28,共7页Tourism Science

基　　金：国家自然科学基金《中国不同群体入境游客旅游行为模式研究》(40271037)资助

摘　　要：本文以旅游者行为研究为视角,运用互联网文献分析方法,在综合分析国内外旅游者行为研究中旅游感知和旅游认知的实际运用和理论探讨的基础上,总结提出了以旅游活动的评价结果为核心的旅游者感知和认知的概念。From the point of view of tourist behavior research, The authors applied the psychological definitions of perception and cognition and used on-line literature analysis method to summarize and distinguish the conception of tourist perception and cognition focusing on the result of evaluation to tourist activities. The conclusion is based on the analysis of both theory of tourist perception and cognition and its practices in the filed of domestic and overseas tourist behavior research.

关 键 词：旅游者行为 旅游感知 旅游认知 概念 

分 类 号：F59[经济管理—旅游管理]