基于调查分析的南岳衡山生态旅游市场发展对策  

STUDY ON THE DEVELOPMENT COUNTERMEASURE OF ECO-TOURISM MARKET OF MOUNTAIN HENG BASED ON A SURVEY

作　　者：彭蝶飞[1] 崔海波 伍海琳 汤涛 

机构地区：[1]湖南农业大学生态研究所,中国湖南长沙410128 [2]长沙师范专科学校,中国湖南长沙410100

出　　处：《经济地理》2008年第2期347-352,共6页Economic Geography

基　　金：湖南省哲学社会科学成果评审委员会立项课题(编号:0608005A)资助

摘　　要：南岳衡山具有丰富的自然和人文旅游资源,素有"五岳独秀"、"中华寿岳"及"宗教圣地"的美誉,文章通过对其生态旅游客源市场所作抽样调查的数据进行统计分析,从生态旅游的角度出发,结合其开发现状,提出准确定位生态旅游市场、打造"寿岳"文化品牌、开发生态旅游精品线路、实行多方位营销渠道和手段、完善生态旅游基础设施和服务水平等发展对策,以实现南岳生态旅游的可持续发展。The Southern Mountain （Mount Heng）, which is rich in natural and cultural tourism resources, has always enjoyed a good reputation of ＂the Longevity Mountain of China＂. It ires a long history on the culture of longevity and now its particular status has been settled. It is the uniquely beautiful one of the Five Sacred Mountains as well as a holy Place where Buddism, Taoism and Confucianism coexist. Through count- ing and analysing the data of the survey sample about the eco - tourism martket of the Southern Mountain （ Mount Heng）, this paper suggets that in the administration of the Southern Mountain （ Mount Heng） the market of eco - tourism should be positioned accurately. This paper also proposes to creat cultural brand of ＂the Longevity Mountain of China＂, explore highlight mutes of eco - tourism, and contract multidimensional marketing channels and means to improve the eco- tourism infrastructure and services in the the perspective of eco - tourism. It is expected that with these measures the sustainable development of eco - tourism of the southern Mountain will be achieved.

关 键 词：南岳衡山 调查分析 生态旅游市场 发展对策 寿岳品牌 

分 类 号：F590[经济管理—旅游管理]