汽车业全球化背景下中国汽车产品自主开发策略研究  

Strategy research on automobile self-determination-oriented product under the background of auto industry globalization

作　　者：刘国凤[1] 张开芬[2] 

机构地区：[1]吉林大学马克思主义学院,吉林长春130012 [2]长春大学马克思主义教研部,吉林长春130022

出　　处：《长春大学学报》2008年第1期1-4,共4页Journal of Changchun University

基　　金：吉林省教育厅研究项目(吉教科文合字[2006]第62号)

摘　　要：提高自主研发实力、拥有自主知识产权的轿车,是中国汽车人多年的梦想,更是保持我国汽车产业持续发展的必然要求。在汽车产业全球化的趋势不断加快、我国汽车产品自主研发基础比较薄弱的背景下,企业应当重视产品开发,充分利用外部资源,重视建立和培育企业的产品开发管理能力,广泛汲取世界汽车工业的经验,努力探索出适合我国市场的产品开发策略。To improve the capability of self-development and to have cars with independent intellectual property is a dream of the Chinese automobile manufacturers for many years and is also the necessary requirement for the Sustainable development of the automobile industry. But how shall we realize the independent development of automobile products and have cars with the independent brands with the constantly accelerating automobile industry globalization and relatively weak self-development basis of our automobile products？ En-terprises should pay attention to product development, fully utilize exterior resources, attach importance to building and fostering the management capacity of product development, draw experience from the world auto industry extensively, make great effoils to find out product development strategies adapt to the market of our country.

关 键 词：全球化 中国汽车产业 自主开发 

分 类 号：F407.471[经济管理—产业经济]