政治博客影响力的长尾分析--以民主党参选人希拉里竞选博客为例  

Long Tail Analysis of the Influencing Power of the Political Blog: A Case" of Hilary Clinton Presidential Campaign Blog

作　　者：侯宏虹[1] 

机构地区：[1]四川大学文学与新闻学院博士生

出　　处：《新闻与传播研究》2008年第1期47-50,共4页Journalism & Communication

摘　　要：本研究利用长尾理论、以希拉里竞选博客为例,对政治博客在发掘集体智慧、拓展传播空间和赢得选民青睐等方面的作用进行了分析,分析显示博客在政治传播,特别是政治选举活动传播方面有巨大的潜力和能量,并初步归纳出在当下传播环境中恰当运用政治博客的6条法则,为在政治活动宣传中实现最佳传播效果提供参考。With the case study of Hilary Clinton Presidential campaign blog, this paper concerns the role of the political blog in collecting collectivity wisdom, opening communication chan nels and winning the voters. It demonstrates the power, capacity and potential of the blog in political communication especially the political campaigns. The paper outlines the current 6 principals applying political blog thus provides the reference to reach the most effective communication outcome in political propaganda campaign.

关 键 词：政治传播 希拉里 博客 竞选 党参 民主 传播空间 长尾理论 

分 类 号：G206[文化科学—传播学] D771.209[政治法律—政治学]