旅行社品牌建设的问题与对策  

The problems and resolution of brand construction of travel agency

作　　者：李玲[1] 张瑞凤[1] 

机构地区：[1]郑州轻工业学院,河南郑州450002

出　　处：《南阳师范学院学报》2008年第3期66-68,共3页Journal of Nanyang Normal University

摘　　要：旅游品牌不仅是旅行社竞争力的核心,也是旅游经济发展实力的重要标志。在对我国旅行社行业现状分析的基础上,总结我国旅行社品牌发展面临的几个问题,并提出了一些解决措施和发展建议,以期为旅行社管理者提供一定的借鉴。Travel brand is not only the core of travel agency＇ s competition ability, but also the important standard of travel economy development. On the basis of analysis of present situation on Chinese travel agency, the essay concludes several problems during brand development, furthermore, it gives us some resolutions and advice to help the administrators.

关 键 词：旅行社 品牌建设 对策 

分 类 号：F59[经济管理—旅游管理]