居民潜在国内出游力地区差异及对策研究  

Regional diversity and countermeasure research of inhabitants' latent domestic emissiveness

作　　者：王冰[1] 

机构地区：[1]北京林业大学园林学院,北京100083

出　　处：《河北林果研究》2008年第1期94-99,共6页Hebei Journal of Forestry and Orchard Research

摘　　要：在总结了其他学者对潜在国内出游力研究的基础上,运用因子分析的方法选取了11个指标对中国各个地区居民潜在国内出游力进行了分析,得出了4个综合因子;并用聚类分析法将中国居民潜在出游力划分成4大类。最后根据因子分析和聚类分析的结果,对中国居民潜在国内出游力的地区差异进行综合分析,提出了政策和营销方面的建议。Based on summing - up of latent domestic emissiveness study of other scholars, we use the method of factor analysis with eleven indexes to analyze Chinese inhabitants＇latent domestic emissiveness and has got four synthesized factors. Then we use the method of Cluster analysis to class four types of Chinese inhabitants＇ latent domestic emissivenes. Finally, based on the result of factor analysis and cluster analysis, we synthetically analyze regional diversity analysis of Chinese inhabitants＇ latent domestic emissiveness, and propose some advices about policy making and marketing.

关 键 词：潜在国内出游力 地区差异 因子分析 聚类分析 

分 类 号：F590[经济管理—旅游管理]