健身娱乐市场利益细分模型的构建  

The Constrution of Interest Subdivision Model of Fitness Entertainment Market

作　　者：迟雷雷[1] 李慧明[1] 李晓芸[2] 

机构地区：[1]蚌埠医学院公共课程部体育教研室,安徽蚌埠233003 [2]北京体育大学研究生院,北京100084

出　　处：《浙江体育科学》2008年第2期9-12,共4页Zhejiang Sport Science

摘　　要：随着健身娱乐市场的日趋成熟和消费群体的消费意识日趋理性,文章通过不同市场细分方法的优缺点比较,从系统论的角度提出一个更加合理和有效的市场利益细分方法,并由利益变量筛选系统、细分市场识别系统、价值分析系统、消费者特征识别系统四个模块来系统构建一个健身娱乐市场利益细分模型,给投身健身娱乐市场的企业提供一定的理论指导,以便准确地把握自己的个性化产品定位和目标客户。With the maturing of fitness entertainment market and the consumer groups＇ awareness growing and being rational, this artic compares different methods of different market segmentations thought their advantages and disadvantages, by the standpoint of system provide a more rational and effective method to breakdown market interests, by the four modules, such as interests of variable screening system, identify market segments systems, value analysis system, consumers identification system, to build a system of fitness entertainment market intereest subdivision model, to provide some theoretical guidance to those enterprises who join into fitness entertainment market, to accurately grasp their own personalized product positioning and target customers.

关 键 词：健身娱乐 市场细分 利益细分 

分 类 号：G80-05[文化科学—运动人体科学]