高校篮球赛事经营的研究  

Study on the Management of College Basketball Games

作　　者：柯茜[1] 

机构地区：[1]中南民族大学体育部,湖北武汉430070

出　　处：《湖北体育科技》2008年第2期231-232,209,共3页Hubei Sports Science

摘　　要：高校篮球赛事是体育赛事的一个分支,是一种具有项目管理性的特殊事件,高校篮球赛事的经营是指高校篮球赛事的组织者通过行使管理职能对赛事投入的人力、物力、财力和信息技术等进行合理的使用和分配,创造出符合高校篮球竞赛产品和相关服务,从而达到赛事目的和目标过程。College basketball games is one branch of sports games and special affairs with project management. The management of college basketball games is that the organizer of college basketball games provides the products and related service which fit for the college basketball games to reach the games aim through applying management rights to properly use and allocate the engaged human resources, material resources, financial resources, IT and so on.

关 键 词：高校篮球 赛事经营 

分 类 号：G841[文化科学—体育训练]