基于类型的乡村旅游竞争力研究  

Study on Competitiveness of Village Traveling Place in View of Type

作　　者：杨世河[1] 章锦河[1] 戴昕[1] 

机构地区：[1]安徽师范大学国土资源与旅游学院,安徽芜湖241003

出　　处：《资源开发与市场》2008年第4期361-364,共4页Resource Development & Market

基　　金：安徽省教育厅人文社会科学重点研究基地重大项目(编号:2005SK066ZD)

摘　　要：如何打造、评价和提升乡村旅游竞争力是现阶段乡村旅游发展的核心问题之一。纵观国内外旅游竞争力和乡村旅游研究的相关文献发现,乡村旅游竞争力研究十分薄弱。以乡村旅游地为对象,提出城市、交通、风景区、资源型乡村旅游地4种不同类型的划分方法,在分析4种不同类型乡村旅游地特点的基础上,构建了城市依托型和交通依托型较宜适用的层次分析法(AHP)模型,景区依托型和资源依托型则较宜适用的"资源—市场"组合矩阵评价模型,以期为乡村旅游竞争力的打造和提升,为乡村旅游竞争力的理论研究和实践发展提供依据。One of the primary aspects in rural tourism development was the evaluation and improvement of competitiveness.Among the literatures related to competitiveness and natal tourism both at home and abroad,research on competitiveness of natal tourism seemed unsubstantial. This paper targeted natal destinations and offered village travding place depengding on city, transportation, scenic spot and resources. In the analysis of characteristic of four different kinds of village traveling place,constructed the suitable hierarchy process （AHP） model which was suitable to the villege traveling place depending on the city or the transportation, suitable suitable “resottrces- market” combination matrix appraisal model that was apt to the villege traveling place dependding on scenic area or the resources to contribute to improvement of competitiveness in rural destinations and established foundations for rural tourism development both theoretically and practically.

关 键 词：乡村旅游 旅游竞争力 层次分析法 “资源-市场”组合矩阵 

分 类 号：F592[经济管理—旅游管理]