传承与创新——从姑苏竹枝词看环太湖旅游民间节俗产品的开发和利用  

Succession and Innovation——On How to Exploit and Make Use of the Folksy Custom Products from Appreciating Zhuzhi Poem in Circum-Taihu Lake Region

作　　者：时志明[1] 

机构地区：[1]苏州市职业大学远程教育学院,江苏苏州215104

出　　处：《苏州市职业大学学报》2008年第1期11-16,共6页Journal of Suzhou Vocational University

摘　　要：苏州节俗繁多,民风尚奢,通过清代竹枝词,可窥其一斑。节俗文化因其特殊的内涵和形式,可以起到和谐社会、激活经济的巨大作用,环太湖旅游产品应本着扬弃的态度,对姑苏节俗文化进行深层挖掘与光大,将其重新组合,以实现苏州环太湖旅游产品中节俗产品的战略目标。而政府扶持、各界参与、多产业联动是节俗旅游产品走向成功的必由之路。Suzhou has a lot of customs and its folkway admires luxury, which can be traced by appreciating Zhuzhi poem of the Qing Dynasty. Custom culture plays an important role in harmonizing society and invigorating economy because of its special connotation and forms. Circum-Taihu Lake products should deeply explore, promote and recombine Gusu festival and custom culture in accordance with the spirit of keeping the good while discarding the bad, so as to accomplish the strategic goal of festival and custom products of Circum-Taihu Lake Region. Meanwhile, supports form government, participation of all walks of life and multi-industrial cooperation is the only solution to the final success.

关 键 词：竹枝词 节俗文化 旅游产品组合 环太湖旅游战略 

分 类 号：F590.3[经济管理—旅游管理]