CBA联赛市场的现状、问题与对策  

Current situation and countermeasure of Chinese CBA League Market

作　　者：王郓[1] 池建[2] 何斌[3] 

机构地区：[1]武汉体育学院体育教育学院,湖北武汉430079 [2]北京体育大学校长办公室,北京100084 [3]安徽师范大学体育学院,安徽芜湖241000

出　　处：《武汉体育学院学报》2008年第4期45-49,共5页Journal of Wuhan Sports University

基　　金：教育部人文社会科学规划项目(06JA630003)

摘　　要：采用社会调查、比较分析研究法,运用微观经济学和产业组织理论对CBA联赛市场运行现状与问题进行剖析,认为CBA联赛在市场结构、运行机制、市场行为和市场外部环境等方面均存在着问题,其应对策略主要有:加快市场体系和要素市场的培育与完善,完善CBA联赛组织结构、市场主体建立合理的产权制度和治理结构,创造良好的政策环境、制定与完善相关法律、法规、制度。Using the microeconomics theory and industrial organization theory, the current situation and problems in the Chinese CBA League Market were analyzed with the adoption of social investigation and comparative analysis, It was pointed out that there existed various kinds of problems in the aspects of market structure, operation mechanism, marketing behavior and market external environment. The main countermeasures were put forward, including the acceleration of market system and factor market, the perfection of the CBA league organization structure, the establishment of reasonable property right system and management structure for the main body of market, good policies and the perfection of relevant laws, regulations and systems.

关 键 词：篮球CBA联赛 市场要素 制度 

分 类 号：G841[文化科学—体育训练]