基于印包机械系列产品视觉形象规划方法的案例研究  

Case Study of the Image Design of Press and Packaging Mechanical Products

作　　者：朱彦[1] 

机构地区：[1]上海电机学院,上海200245

出　　处：《包装工程》2008年第4期75-77,共3页Packaging Engineering

基　　金：上海市教委选拔培养优秀青年教师科研专项基金(29-030-2)

摘　　要：运用工业设计的方法对系列产品进行视觉形象规划设计,有利于形成家族化的产品特征,塑造企业的品牌形象。通过印包机械的设计案例研究,阐述了视觉形象规划方法在机械产品设计中的具体应用,可见其对扩大企业的品牌效应起着积极的推动作用。The image design of products helps the enterprise to build family products series and create its famous brands. The application of product identity methods in packaging mechanical product design was demonstrated through cases study. It was showed that the method has active effects on expanding the enterprises＇brand.

关 键 词：印包机械产品 产品视觉形象 品牌 

分 类 号：TB47[一般工业技术—工业设计] TB486