现代市场营销条件下的赣文化产品包装设计探略  

Discussion on Packaging Design of Gan Cultural Products under Modern Marketing Conditions

作　　者：李洁[1] 肖著强[1] 

机构地区：[1]南昌航空大学,南昌330063

出　　处：《包装工程》2008年第4期161-162,168,共3页Packaging Engineering

基　　金：南昌航空大学2007科研课题基金资助(EC200712038)

摘　　要：从江西特色产品包装现状入手,分析了市场营销观念与现代产品包装设计的关系,进而探讨江西特色产品包装设计中融入赣文化精神的战略价值,并提出了赣文化理念融入江西特色产品包装设计中的具体措施。The relationship between the concepts of marketing and modern product packaging design was analyzed from the present situation of Jiangxi local products. The strategic values of the introduction of Gan cultural spirit in Jiangxi local product packaging design were discussed, The concrete measures to introduce Gan cultural spirit in Jiangxi local product packaging design were put forward.

关 键 词：包装设计 市场营销 赣文化 

分 类 号：TB482[一般工业技术—包装工程]