入境游客特征与我国旅游服务质量评价体系的典型相关分析  

The canonical correlation analysis on the characteristics of inbound tourists and domestic traveling service quality evaluation system

作　　者：张启贤[1] 亢岫[2] 刘新平[3] 

机构地区：[1]三明学院数学与计算机科学系,福建三明365004 [2]宁夏职业技术学院信息工程系,宁夏银川750002 [3]陕西师范大学数学与信息科学学院,陕西西安710062

出　　处：《西南民族大学学报（自然科学版）》2008年第2期365-370,共6页Journal of Southwest Minzu University(Natural Science Edition)

基　　金：国家自然科学基金资助项目(40271038);三明学院优势学科资助项目(YSXK0603)

摘　　要：对入境游客特征与我国旅游服务质量评价体系之间的相关性研究,有利于提高我国旅游服务质量。根据国家自然科学基金项目组在2004年对我国6大旅游热点城市的入境游客抽样调查资料,选取游客的受教育程度、年收入、年龄为入境游客特征,住宿、餐饮、交通、购物、娱乐、导游服务、邮电通讯为我国旅游服务质量评价体系,运用典型相关分析,对它们之间的相关性进行统计分析。得到入境游客的年收入与我国旅游服务质量评价体系中的住宿和交通是正相关关系,表明经济越发达国家的游客对我国的住宿和交通方面的旅游服务质量评价越好.It has a great value of the correlation research on the characteristics of inbound tourists and domestic traveling service quality evaluation system to improve the domestic service quality. According to the inbound tourists sampling investigation to the six major traveling cities made by the Group of National Natural Science Foundation of China in 2004, the authors select the elements of the tourists＇ level of education, income per year, age as the features of the inbound tourists＇ and the elements of lodging, diet, transportation, purchasing, entertainment, service of the guides, posting and telecommunication as our traveling service quality evaluation system to which the author carries on the correlation analysis by making use of the canonical correlation analysis. The outcome is there is a positive correlation relationship between the inbound tourists＇ income per year and our lodging and transportation, which shows those tourists who are from the more economy-developed countries have a higher evaluation on the quality of our lodging and transportation.

关 键 词：典型相关分析 典型相关变量 典型相关系数 Bartlett检验 

分 类 号：O212.4[理学—概率论与数理统计]