消费者寿险购买意向影响因素的实证研究  

An Empirical Research on the Factors Affecting Consumers' Life-insurance Purchase Decision

作　　者：张旭梅[1] 张映秀[1] 但斌[1] 

机构地区：[1]重庆大学经济与工商管理学院,重庆400044

出　　处：《软科学》2008年第4期8-12,共5页Soft Science

基　　金：国家社会科学基金项目(06XJY020)

摘　　要：采用因子分析和多元logistic回归模型对消费者寿险购买意向的影响因素进行了实证分析。研究结果表明,影响寿险购买意向的几大因素依次是:对寿险的认知程度、经济状况、参加极限运动的频率、对未来生活的担忧程度和寿险购买经历。An empirical research on the factors affecting consumers life - insurance purchase decision is performed through factor analyze and generalized logistic model. It finds that the cognition about life - insurance, economic condition, the frequency of taking part in risk activities, the extent which consumers worry about future and the life - insurance purchasing experience have significant positive effect on life - insurance purchase decision in turn.

关 键 词：寿险购买意向 影响因素 因子分析 多元LOGISTIC回归 

分 类 号：F840[经济管理—保险]