广东体育健身娱乐市场的企业投资与经营状况及发展趋势研究  

Research on the Investment and Management Status and the Trend of Development of the Enterprises in Guangdong Sport Body-Building Entertainment Market

作　　者：刘夫力[1] 李芃松[2] 

机构地区：[1]广州体育学院体育教育系,广东广州510075 [2]大连理工大学体育部,辽宁大连116000

出　　处：《广州体育学院学报》2008年第2期58-60,65,共4页Journal of Guangzhou Sport University

基　　金：国家体育总局体育社会科学研究项目《广东体育健身娱乐市场研究》(669ss04069)阶段成果

摘　　要：根据广东省体育健身娱乐市场发展的需要,采用文献资料法、访问调查法和专家调查法,全面了解和掌握体育健身娱乐市场的投资和经营状况及预测未来的发展趋势,并分析其中的原理和机制,以为相应行政机构采取科学和有效的管理、企业和个人选择合理的投资目标及正确引导消费者行为提供指导和帮助。According to the development of the sport body-building entertainment market in Guangdong province, the author finds out the investment and management status of the sport body-building entertainment market, and predicts the trend of its development using the methods of literature data, interview and experts investigation; then the author analyses the principle and mechanism in it and provides directions and helps for scientific and effective management of the corresponding administration institutions, the rational investment target of enterprise and individual, and inducting the consumer＇s behavior correctly.

关 键 词：体育健身娱乐 市场 投资与经营 发展趋势 

分 类 号：G80-05[文化科学—运动人体科学]