国内非奥运举办城市报纸对北京奥运舆论引导的研究--以成都市《成都商报》、《华西都市报》为例  

Research into the Influence of Domestic Non-Olympic-Host-City Newspapers on Media Guidance in Beijing Olympic Games——Taking "Chengdu Commercial Daily" and "West China Metropolis Daily" as an Example

作　　者：周云红[1] 郭晴[2] 黄晓阳[1] 王宏江[2] 

机构地区：[1]四川农业大学,四川都江堰611830 [2]成都体育学院,四川成都610041

出　　处：《成都体育学院学报》2008年第4期43-46,共4页Journal of Chengdu Sport University

基　　金：国家社科基金项目西部课题(06XTY003)子课题“北京奥运非举办城市舆论引导研究”;四川农业大学都江堰分校科技基金资助项目[S200711]

摘　　要：以成都最有影响力的两份报纸《华西都市报》和《成都商报》中的北京奥运报道为研究对象,探讨非奥运举办城市报纸对北京奥运舆论引导的方式和特点。研究表明,上述两报对北京奥运舆论引导的焦点是北京奥运组织筹备工作;舆论导向总体上以新闻价值为取向;正面、积极的舆论增强了公众参与的热情和信心;虽然两份报纸为同城媒体,市场化程度都很高,但差别较明显。This article takes as the research subject the report about Beijing Olympic Games on ＂West China Metropolis Daily＂ and ＂Chengdu Commercial Daily＂ which are the two most influential newspapers in Chengdu, and discusses the manner and characteristic of the media guidance on Beijing Olympic Games exerted by non - Olympic - host city newspapers. Research findings indicate ： the media influence of the above mentioned two newspapers focuses on the organization and preparation work of Beijing Olympic Games and highlights the news value; positive media guidance reinforces people＇s passion for and faith in participating in the games; though the two newspapers belong to the same city and enjoy same popularity, their difference is still obvious.

关 键 词：非奥运举办城市 报纸 北京奥运 舆论引导 

分 类 号：G216.3[文化科学—新闻学]