重庆少数民族传统体育旅游市场开发透视  

A Perspective of the Market Development of the Traditional Sports Tourism of Chongqing's Minorities

作　　者：闫学荣[1] 梁建平[1] 

机构地区：[1]西南大学体育学院,重庆北碚400715

出　　处：《首都体育学院学报》2007年第2期29-30,34,共3页Journal of Capital University of Physical Education and Sports

基　　金：重庆市科委软科学研究项目(课题号:D2005-01)

摘　　要：运用调查法、文献资料法,对重庆市少数民族传统体育旅游市场开发背景“优”与“忧”势,提出重庆市民族传统体育旅游市场开发的应对措施,旨在弘扬与丰富中华民族传统体育文化,为打造重庆市民族传统体育旅游市场提供现实参考依据。By means of investigation and literature review, the authors of this paper have studied the advantages and disadvantages of the current sports tourism market of Chongqing＇s minorities and proposed a series of countermeasures for the market exploration of the traditional sports tourism of Chongqing in an attempt to develop and enrich the traditional sports culture of Chinese minorities in order to provide realistic references for the establishment of the traditional sports tourism market for Chongqing＇s minorities.

关 键 词：重庆 民族传统体育旅游 市场开发 

分 类 号：G80-05[文化科学—运动人体科学]