基于亲景度的日本游客旅桂市场开拓研究  

The Research of Developing Tourism Market of Guilin to Japanese Based on Familiarity Degree with Science Destination

作　　者：苏衍慧[1] 

机构地区：[1]江西蓝天学院京东商贸系,江西南昌330029

出　　处：《中国青年科技》2007年第11期37-40,共4页China Youth Science and Technology

摘　　要：亲景度反映了旅游客源地对目的地的偏好程度。文章用定量分析的方法,根据日本对中国60个主要旅游城市(包括桂林)的亲景度,分析日本旅华市场的特征及原因,并据此提出桂林进一步开拓日本旅游市场的建议,如树立桂林旅游品牌、区别促销、区域旅游合作和加强网络营销等。The familiarity degree with science destination reflects tourists＇ preference for their tourism destinations. According to the familiarity degree with science destination towards Japanese for 60 main travel markets （including Guilin） of China, this article analyzed the characteristics of China tourism market for Japanese through quantitative analysis. According to the above, it gave some suggestions for Guilin to further develop the Japanese traveling market, such as establishing Guilin＇s brand of tourism, subdividing the market, cooperating with other scenic destinations, strengthening the network marketing and so on.

关 键 词：亲景度 日本旅桂 入境旅游 旅游市场开拓 

分 类 号：F590[经济管理—旅游管理] O655[经济管理—产业经济]