从“智猪博弈”谈我国医药企业创新战略选择  

On choices of innovation strategy of Chinese pharmaceutical enterprises from perspective of "Wise Pig Game"

作　　者：张丽丽[1] 褚淑贞[1] 朱虹[1] 

机构地区：[1]中国药科大学国际医药商学院,江苏南京211198

出　　处：《中国医药技术经济与管理》2008年第4期47-54,共8页China Pharmaceutical Technology Economics & Management

摘　　要：智猪博弈是现代博弈理论中的一个经典模型。我国的制药企业在与全球制药企业的博弈中就如模型中的小猪,小心翼翼地成长着。在这场博弈中,小猪不仅要生存,还肩负着振兴我国医药产业的重任,因此选择正确的发展战略方向非常重要。本文通过对模型的分析,确立我国医药企业的创新战略选择。＂ Wise Pig Game＂ is a classical model of modern game theory. Just like the piglet in the model, the pharmaceutical companies of China is gambling with the global pharmaceutical companies and growing cautiously. In this game, the ＂piglet＂ not only has to survive, but also should shoulder the heavy responsibility of promoting our national pharmaceutical industy. Therefore it is very ilnportant to choose the right direction of developmental strategy. Through analysis of the model, this paper establishes the choice of innovation strategy for China pharmaceutical enterprises.

关 键 词：智猪博弈 医药企业 创新 

分 类 号：R197.32[医药卫生—卫生事业管理] R95[医药卫生—公共卫生与预防医学]