在新的市场环境下如何更加有效的做好品种推广工作  

How to Make More Effective Work for Variety Extension under New Market Environment

作　　者：赵国云[1] 李平[1] 张有为[1] 苗伟利[1] 

机构地区：[1]天津科润黄瓜研究所,天津300192

出　　处：《天津农业科学》2008年第2期65-66,共2页Tianjin Agricultural Sciences

摘　　要：根据多年的实践,提出在新的市场环境下更加有效的做好品种推广工作的具体措施:以服务为宗旨建立客户管理体系;做好新品种的试验示范工作;建立完善配套的售后服务体系;采用多渠道多形式的品牌宣传方式;依法打击侵权,保护知识产权;产品类型的细分符合不同消费群体的需要。According to practice for many years, some concrete measures to make more effective work for variety extension were proposed under new market environment. It included that setting up the system of customer management with the service tenet; working better on the experiment demonstration of new variety; constructing perfect system of service after selling; taking a number of ways to promote brand of production; beating the acts of right infringement by law and protecting intellectual property; classifying production styles to meet the demand of customers.

关 键 词：市场 品种 推广 

分 类 号：S322[农业科学—作物遗传育种]