农村基层组织在乡村旅游发展中的作用研究——以杭州龙坞茶村为例  

Rural Grass-roots Organizations' role in Rural Tourism Development:the Case of Longwu Tea Village

作　　者：周永广[1] 姜佳将[1] 

机构地区：[1]浙江大学管理学院,浙江杭州310058

出　　处：《乡镇经济》2008年第4期58-63,共6页Rural Economy

基　　金：浙江省社科规划常规性课题(06CGGL15YB)

摘　　要：乡村旅游在解决"三农问题"上有其他产业无法替代的特殊作用,而中国"三农问题"的研究往往导向农村基层组织的作用发挥。文章以平衡记分卡为理论和模型基础,采用德尔菲法构建了基于平衡记分卡的农村基层组织在乡村旅游发展中的绩效评估指标体系,并用AHP层次分析法确定了各指标的权重,以期对农村基层组织进行绩效评估,从而研究其作用发挥。同时以农村基层组织主导模式的典范——龙坞茶村为例进行实证调查,分别从财务、游客、内部流程、学习与成长维度探讨了农村基层组织在乡村旅游发展中所发挥的作用。The development of rural tourism plays a special role in solving the problem ＂Agriculture, Rural areas ＆ Farmers＂, and China＇s study on this problem is often oriented to rural grassroots organizations＇ role. Based on the Balanced Scorecard theory and model, this paper uses the Delphi to establish the rural grass-roots organizations＇ Performance Evaluation System in Rural tourism development, and also uses the AHP to identify every indexes weights, in order to assess Rural grass-roots organizations＇ performance. This paper takes a typical area of rural tourism development-Longwu Tea Village as a case, from the financial, tourist, internal processes, learning and growth dimension to explore the rural grassroots organizations＇ role in rural tourism development.

关 键 词：乡村旅游 农村基层组织 绩效评估体系 平衡记分卡 作用研究 

分 类 号：F326.6[经济管理—产业经济]