安徽省旅游商品开发初步研究  

Preliminary Consideration of the Development of Tourism Commodities in Anhui Province

作　　者：洪丹琴[1] 章锦河[1] 谭晓丽[1] 

机构地区：[1]安徽师范大学国土资源与旅游学院,安徽芜湖241000

出　　处：《华东经济管理》2008年第4期19-22,共4页East China Economic Management

基　　金：安徽省人文社会科学重点研究基地重大项目(2005SK066ZD);高校自然科学基金项目(2005KJ017)

摘　　要：旅游商品是旅游业中"购"的重要组成部分,加强和加快旅游商品发展,大力进行旅游商品的设计、开发、生产与销售,是优化旅游产品结构、提高旅游经济效益、保障旅游业持续健康发展的重要途径之一。文章通过对安徽省旅游商品发展现状与存在问题的分析,提出了安徽省旅游商品开发的基本思路,以期有利于促进安徽省旅游商品的发展。The tourism commodities is an important part of ＂purchase＂ in the tourism industry, strengthen and speed up the development of the tourism commodities, vigorously carry on the design, development, production and sale of the tourism commodities, are one of the important approaches to optimize the tourism products structure, improve tourism economy benefits, ensure tourism industry develop sustained and healthily. Through analyzing the present situation and the existed problems of Anhui tourism commodities, the passage suggests some basic developmental train of thoughts, in order to help to promote the development of Anhui tourism commodities.

关 键 词：旅游商品 发展现状 开发对策 安徽省 

分 类 号：F061.5[经济管理—政治经济学]