实用·时尚——新媒介生态下《瑞丽》杂志的发展策略  

Practicality and Fashion——Development Strategies of Rui Li Magazine Group in the New Media Conditions

作　　者：红尘[1] 

机构地区：[1]重庆工商大学,重庆400067

出　　处：《新闻界》2008年第2期40-41,28,共3页Journalism and Mass Communication

摘　　要：本文通过《瑞丽》杂志集团这个个例的分析与解构,来探索在新媒介生态下传统的纸质媒体、平面媒体将如何站稳脚跟,迅速调整媒体结构,全面实现跨媒体的发展策略。Analyzing Rui Li Magazine Group, the paper concludes the development stralegies for the traditional print media and graphic media to keep their advantages and readjust their structures quickly to achieve the goals of multimedia in the new media conditions.

关 键 词：新媒介 传统期刊 《瑞丽》发展策略 

分 类 号：G206[文化科学—传播学]