中国BtoC电子商务便利店配送模式探索  

Study on B to C E-business Distribution of Convenience Stores in China

作　　者：温海涛[1] 张召栋[1] 曾文程[1] 

机构地区：[1]吉林大学

出　　处：《中国市场》2008年第10期30-32,共3页China Market

摘　　要：中国现阶段BtoC电子商务网站商品的购买以普通消费者为主,其消费具有顾客数量多、个体消费品种多、居住位置分散的特点,由此决定了BtoC电子商务配送呈多品种、小批量、多批次、短周期,难以单独考虑配送的经济规模,配送成本较高。本文通过对BtoC电子商务配送及便利店发展现状的分析,试图找出中国现阶段两者结合的可行的运作模式。The target groups are often general consumers in China who buy by E-Business network recent years. B to C commerce behavior shows that huge numbers of consumer, every consumer buying varieties, and disperse living location. Because of this, the distribution of B to C E-business is complex that is small quantity, more batch and short cycle. It＇s difficult to calculate economy scale of distribution to lessthe distribution cost. By analysis on Status quo of Chinese B to C E-business distribution and the development of convenience stores, the thesis try to find the feasible distribution model between convenience stores and B to C network.

关 键 词：BTOC电子商务 便利店 配送 

分 类 号：F724.6[经济管理—产业经济] F259.2