合图法(co-plot)在入境游客期望感知分析的应用--以西安欧美游客为例  

The application of co-plot method in the analysis of expectation and perceived performance of inbound tourists——A case study of European and American tourists in Xi'an

作　　者：马秋芳[1] 杨新军[2] 孙根年[1] 

机构地区：[1]陕西师范大学旅游与环境学院,西安710062 [2]西北大学城市与资源学系,西安710069

出　　处：《系统工程理论与实践》2008年第4期167-171,176,共6页Systems Engineering-Theory & Practice

基　　金：国家自然科学基金(40101008)

摘　　要：选取西安欧美客源为研究对象,运用合图法(co-plot)分析西安欧美游客的期望和实际感知特点,并同几种传统数据分析方法比较,结果得出从西安旅游两个层面28个因素,分析欧美游客期望、实际感知和期望差异三个属性特点,并运用合图技术划分为八组.和图法具有更强的图形展示功能,且同时分析研究对象及其属性,而传统方法常常把两者隔离开来.With the tourists from European and American continents to Xi＇an as research object in this paper, the co-plot method is used to analyze the characteristics of the expectation, perce.ived performance of tourists and the differences between them. Meanwhile, some traditional methods to analyze data are also used and compared with the co-plot method. In the end some conclusions are made from the study above： based on the co-plot method, 28 indexes of two main components about tourism are divided into 8 groups from the different characteristics of expectation, perceived performance of tourists and the differences between them. co-plot is a graphical display method that is useful for visual analysis of data matrices, unlike the traditional methods, it enables simultaneous presentation of both observations （28 indexes） and interrelationships of variables （3 attributes） in one plot.

关 键 词：合图法 入境游客 期望感知 西安 

分 类 号：F59[经济管理—旅游管理]