798艺术区作为北京文化旅游吸引物的考察：一个市场自发形成的视角  

An Inspection of 798 Artistic Zone:A Cultural Tourist Attraction in Beijing

作　　者：宁泽群[1] 金珊 

机构地区：[1]北京联合大学现代休闲方式与旅游发展研究所,北京100101 [2]北京外企人力资源服务有限公司,北京100102

出　　处：《旅游学刊》2008年第3期57-62,共6页Tourism Tribune

摘　　要：本文从中外游客的需求动机和偏好的调查入手,利用实证分析的方法,分析了北京798艺术区成为北京著名的文化旅游吸引物的特征,指出文化旅游吸引物的形成关键在于它自身的特质,而这种特质是当地社会生活自发形成的产物,不是人为规划的结果。旅游的发展应该更加注重旅游目的地的这种特征的发现和保护,这样才能保证旅游的可持续发展。Based on the survey of the demand motivation and preference from tourists both at home and abroad and applying the method of empirical analysis, the paper makes an analysis of the characteristics of Beijing 798 Artistic Zone that has become a famous cttltural tourist attraction in Beijing. It points out key to the formation of cultural tourist attraction lies in its own property. This kind of property is the product spontaneously formed in local social life rather than the resttlt of artificial planning. We should lay more stress on the discovery and protection of these properties in tourist destinations during tourism development. Only in this way can we ensure sustainable growth of tourism.

关 键 词：798艺术区 旅游吸引物 文化旅游 中外游客 问卷调查 

分 类 号：F592[经济管理—旅游管理]