影视型主题公园旅游开发“共生”模式研究及其产业聚落诉求--以央视无锡影视基地为例  

A Study on "Symbiosis Mode" in the Development of Tourism in Movie and TV Theme Park and Its Industrial Cluster Demand

作　　者：郭文[1] 王丽[2] 

机构地区：[1]云南大学商旅学院旅游管理系,云南昆明650091 [2]无锡商业职业技术学院旅游管理系,江苏无锡214153

出　　处：《旅游学刊》2008年第4期64-71,共8页Tourism Tribune

摘　　要：本文在梳理影视型主题公园溯源的基础上,分析了无锡影视基地产生、发展及其旅游开发的"共生"运营模式,认为无锡影视基地的成功主要是依托管理主体特殊性、区位及选址优越性、影视与旅游产业的融合及文化同存"四位一体共生",多元因素共同作用的结果。同时认为无锡影视基地在其主题产品衍生产业尚未形成的情况下,现有的展演内容、形式和表现手法极易被移植或复制。在体验经济时代,影视旅游后续开发及质量的提升、转型将成为一种必然。本文最后提出了无锡影视基地影视旅游产业聚落基础、优势及实现建议。Based on the source tracing of Movie and TV Theme Park, the paper analyzes the birth and development of Wuxi Movie and TV Base and its ＂Symbiosis Operating Mode＂ in the course of tourism development. It holds the view that Wuxi Movie and TV Base attributes its success to the peculiarity of the management body, outstanding location, the merging of tourism industry and culture, the result of concerted efforts of multi-factors. It also believes that current show content, pattern and performing means can be easily transplanted and copied in Wuxi Movie and TV Base before theme products industries come into being. In the era of experience economy, it is inevitable that movie and TV tourism will witness successive development, quality upgrade and transformation. In the end, the paper presents the foundation and advantage of Wuxi Movie and TV Base tourism industrial cluster and suggestions for realization.

关 键 词：无锡影视基地 旅游开发 共生 产业聚落 诉求 

分 类 号：F592.7[经济管理—旅游管理]