天津市体育赛事赞助现状的调查与分析  

Investigation and analysis of current situation of sports games sponsorship in Tianjin

作　　者：张文革[1] 姚伟华[2] 彭博[1] 刘学明[1] 

机构地区：[1]河北工业大学体育部,天津300130 [2]洛阳师范学院体育学院,河南洛阳471000

出　　处：《山东体育学院学报》2008年第1期26-29,共4页Journal of Shandong Sport University

摘　　要：运用文献资料法、问卷调查法和访谈法对天津市体育赛事赞助的现状进行调查,结合理论知识,分析天津市体育赛事赞助市场存在的问题,探讨问题的症结所在,并提出相应建议,以期为其他城市今后的体育赛事赞助市场开发提供有益的参考。Through documentation, questionnaire and interview, the paper makes investigation on the current situation of the sports games sponsorship in Tianjin. By analyzing the current situation, the paper points out the existing problems, finds the reason to the problems and rises up with suggestions, so as to give valuable reference to the development of sports game sponsorship market in other cities in the future.

关 键 词：体育赛事赞助 赛事经纪 天津 

分 类 号：G80-05[文化科学—运动人体科学]